Why I Never Touched the Formula of Our 7-Year Icon

Some Things You Don’t Mess With

Seven years ago, I was in my dorm room, obsessing over texture, finish, and wearability. That obsession turned into a gloss that took on a life of its own.

It didn’t just look cute — it worked.

No stickiness. No weird residue. No breakouts. And unlike so many products, the formula didn’t need constant tweaking. It nailed the assignment on day one.

Why the Formula Stayed the Same

Fast forward to today: we’ve updated the packaging to feel more elevated and luxe, but what’s inside? Still the same. Because you don’t mess with magic.

Didi Beauty was built on trust, and I don’t take that lightly. If you loved this gloss back in 2018, you’re going to fall in love all over again. And if you’ve never tried it? This is the time.