Wake TF Up: Why I’m Rebuilding Didi Beauty From the Ground Up

There was a moment when I almost let Didi Beauty go.

The algorithm was cold. Sales were flat. I started believing maybe the momentum we had was gone forever.

But something in me snapped. I remembered who built this. Who stayed up all night formulating? Who packed orders with hand-written notes. It was me.

I built Didi once. I’ll do it again.

This time, it won’t be rushed. It’ll be rooted in storytelling, stamina, and showing up even when the numbers don’t yet reflect the effort.

I’m documenting it all — from low views to sold-out drops. The rebuild is real, and I want you with me.

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