Unlock VIP Access with the Didi Loyalty Pass

While Didi Diamonds rewards your cart, the Didi Loyalty Pass unlocks something even bigger: exclusive access to the heart of our community.

This is not about savings. This is about showing up and standing out with beauty events, behind-the-scenes access, and invitations to premium programs through our trusted partners.

What Makes the Loyalty Pass Special?

Unlike Didi Diamonds (our points-based rewards system), the Loyalty Pass is your all-access card to a lifestyle. Here’s what you’ll love:

• Priority Invitations: Attend makeup masterclasses, product launches, and themed meetups.

• Collaborative Events: Be part of the programs we co-create with inspiring partners.

• Early Access to Drops: Get insider previews and shop before anyone else.

How to Join the Inner Circle

We keep things exclusive. The Loyalty Pass is reserved for top supporters, brand advocates, and active members. Here's how to increase your chances:

• Join our email community.

• Engage with us consistently on social.

• Attend a Didi event we notice who shows up.

From Online to In-Person

You’ve seen the beauty online. Now live it. With new pickup locations, getting your products is easier, and showing up for events is even more seamless.

For a look at how we gather, visit our previous feature:Your VIP Access to Beauty Beyond the Cart

Want to go beyond beauty? Let the Didi Loyalty Pass be your gateway.