The Only  Hierarchy That Matters


Let’s be real for a sec, we’re establishing the proper order of business this month.

There’s a specific kind of power in being more obsessed with your lip combo than your date. It’s giving the main character. It’s giving "I know my worth". It’s giving unapologetic. 
This is exactly how it should be: You think about us, and he thinks about you.

While you’re busy stressing over whether to go with the Matte lippies or the 'High-Shine' glosses, he’s busy stressing over the girl who looks that iconic. We’re here to provide the pigment; you’re here to provide the face card that never declines. 

This February, stay in your glow. Keep your standards high, your 'Left on Red' smudge-proof, and your focus exactly where it belongs, on you. 

If he’s thinking about you while you’re thinking about your next Didi restock... then the mission is officially accomplished.

Stay iconic. Stay obsessed.